Hydrogen Advertising has been working with the Seattle Repertory Jazz Orchestra (SRJO) to “jazz up” its brand and marketing communications.
"Hydrogen was extremely helpful in presenting to us a new and, quite frankly, exciting way of looking at our image and how we can convey all that a jazz orchestra signifies in a snapshot," said SRJO executive and artistic director Michael Brockman. "We look forward to rolling out all the elements of our new design as time progresses."
Hydrogen has designed a new logo, color scheme and brand guidelines for SRJO which is making its first appearance in the group’s new 2012-2013 season brochure.
“We have thoroughly enjoyed working with SRJO in coming up with a fresh new look that reflects both the talent and stature of this extremely artistic organization that is a true Seattle gem,” said Rick Peterson, president of Hydrogen Advertising.
Hydrogen started with a review of SRJO’s existing materials and attended several concerts to fully experience the SRJO big band experience. The agency determined that energizing the look and feel of the season brochure would reap the biggest benefits for SRJO.
“Our biggest observation was that the long-standing SRJO logo, web site and marcom materials where quite reserved. Given that jazz is all about improvisation and coloring outside the box, we set out to update the look and feel to better reflect the spirit of the genre,” adds Rick. “We were also intrigued by the idea of coining ‘SRJO’ as the prominent element because the full name is so long.”
SRJO’s next performance takes place Saturday, March 3rd, with “The Music of Thad Jones: from Count Basie to the Village Vangard” at the Benaroya/Nordstrom Recital Hall in Seattle (and also Sunday, November 4th at the Kirkland Performance Center).
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