This spring (also known as the “gloom of lingering winter” in Seattle) I was fortunate enough to be invited to judge two industry award shows (in sunnier climes): The American Advertising Federation in Boise and the AAF in Salt Lake City.
I was joined by esteemed colleagues from both coasts and the hinterland to share five days, bad coffee and several thousand highly solicited opinions.
Once the smoke had cleared, I have to say we were all humbled by some really wonderful work. The best married smart strategy with truly fresh ideas put into the market in ways we haven’t seen before. Emphasis on the latter. Creative use (or misuse) of media was the standout attention getter. I returned enthused, excited and ready break some media rules.
Categories
Awards, News