SEATTLE – October 13, 2009 – In support of the launch of Agilent’s newest signal analyzers, Hydrogen Advertising has launched new vertical-market print ads for the company. The PXA and CXA signal analyzers, the newest additions to Agilent’s industry-leading X-Series signal analyzers, are supported by new print ads initially reaching engineers in design and manufacturing in the aerospace and defense industries and general-purpose electronics manufacturing, respectively.
The new print ads appear in vertical-market publications around the globe. The key objective is to raise awareness and generate leads for the new X-Series signal analyzers, which are designed to evolve with customers as their engineering and testing needs change, keeping test assets current and extending instrument longevity.
“Hydrogen continues to do an outstanding job identifying the key messages that our highly technical, BtoB customers need to hear to make informed purchasing decisions,” said Barbara Asbury, EMG advertising manager, Agilent Technologies.
The new ads tap into Agilent’s “Power of X” marketing strategy—an overarching effort to educate vertical-market audiences on the speed, scalability and superior quality of new Agilent X-Series products. Agilent X-Series signal analysis spans instrumentation, measurements and software, providing the flexibility to satisfy business and technical requirements across multiple products and programs, now and in the future.
“Through collaboration with Agilent, we were able to develop ads that speak to a technical engineering audience in a way that is credible and appealing,” said Tom Scherer, co-founder and executive creative director, Hydrogen Advertising. “At the same time, we’ve built in messaging that provides a ‘wow factor’ for customers demanding the very best product for today’s and tomorrow’s needs.”
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