In September, Seattle advertising agencies Hydrogen and WongDoody hosted the North America Region Meeting of Worldwide Partners Inc. (WPI) at the Hotel 1000. The two-day meeting was attended by marketers from dozens of agencies throughout North America, all members of WPI. The event takeaway: in a post-recession world there is plenty of opportunity for agencies that can identify the customer trends and insights that will drive results. Strategy is king regardless of the medium through which it is delivered.
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