By Mary Knight, Executive Creative Director
Just in time for the annual fall health insurance enrollment period, a new multi-media campaign created by Hydrogen is helping consumers throughout the south sound region find health insurance plans for 2015 that include access to exceptional MultiCare physicians, clinics and hospitals.
The campaign broke in the weeks immediately preceding fall open enrollment, just as consumers and companies began to face the daunting task of knowing which insurance plans cover which health care providers in the south sound area.
The advertising message “Which way do we turn? We need to find a plan that includes MultiCare” launched on TV, augmented by radio, print and digital. All campaign components included a call-to-action leading to a unique landing page at choosemulticare.org highlighting health insurance plans aligned with MultiCare.
Categories
Digital, Health Care