The Polyclinic integrated advertising campaign

Rebels with a cause: Owned and run by physicians, The Polyclinic has the power to put what’s best for patients first. So rather than celebrate stethoscopes or Gamma Knives, our outdoor, bus and elevator ads take advantage of the medium while letting people know that here, patients are the priority. With a budget eight times smaller than its biggest competitor, this in-your-face campaign has doubled ad recall for the brand.