It’s 2012, and you know what that means. No, not the Mayan prophecy of impending doom – election year is upon us once again. “This year in particular, candidates are spending more outside of the political windows than they have in the past,” says Lauren Rose, resident media rock star at Hydrogen. “This puts pressure on inventory all year long.” So, how do you keep your message afloat in a sea of red-white-and-blue? Don’t fear – Lauren is here to help! Here are some strategies to help maximize your media buy.
Don’t wait to book. The sooner the inventory is in place, the less likely it will be preempted. This year’s presidential election cycle is expected to shatter records when it comes to television advertising since 2012 is the first general election where Super PAC’s will be purchasing ads. Lauren has the tools and know-how to stay ahead of the curve.
Also, be open to alternatives. Viewers are fatigued from negative ads, so look beyond the typical TV placements.
Finally, explore other video content like pre-rolls and in-banner videos, to name a couple. “Escape from politics with non-news venues like the Olympics,” Lauren says.
It’s a tough year for media. Don’t let a prophecy of impending doom defer you. Best to leave it to experts like Lauren to help your message get noticed.
Categories
News, Opinion