Today Hydrogen Advertising in Seattle launches “12 days of Holiday Misery” at old.1hydrogen.com/12days in celebration of one of the most dreaded jobs in the industry: The agency Holiday Card. Over the course of the next 12 days, visitors are privy to the misery and good cheer that goes into the execution of that day’s new holiday card culminating in a winning card.
According to Rick Peterson, president of Hydrogen, the project is dreaded because the opportunity to make a misstep is always there. “It’s so easy to inadvertently exclude someone” said Peterson. “We have clients around the world – not only do they celebrate different holidays, some have never even seen snow. Much less a snowman.”
The team at Hydrogen, rather than shying away, decided to hit the dreaded project head on. For 12 business days, Hydrogen will share the good, the bad and the twisted on their website. On the twelfth day, the winning idea will be revealed but visitors can go back and watch previous days as well.
To create the campaign, the whole agency got on board – from media and account management to HR, finance, production and creative; with ideas curated by co-executive creative directors Tom Scherer and Mary Knight. Ideas were brought to life through Illustrations and animation created by Scott Schmehl, a senior art director at Hydrogen and Brian McCartney, head of digital services.
“It’s been fun for everyone in the agency to see their ideas come to life,” said Peterson. “Plus, everyone knows that misery loves company.”
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