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29 Jun '16

How Strong is Your Brand’s Handshake?

(And Four Easy Ways to Strengthen It)

By Rick Peterson, President

A strong and authentic handshake is one of the simplest ways to make a good first impression. It’s true between people—it’s also true in advertising.

In marketing, we … Read More

29 Jun '16

Local Marketing with a Twist

Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising.

  By Hillary Miller, VP of Account Strategy

The problem: Our client, The Polyclinic, … Read More

29 Jun '16

Mr. President’s 100-mile Summer Swim

Hydrogen President Rick Peterson sets his sights on achieving his 100-mile annual summer swim goal in Lake Washington. Makes your arms tired just thinking about it, doesn’t it?

  By Staff Writer

An open water swimmer on Lake Washington … Read More

15 Mar '16

Let’s talk taboos.

By Mary Knight, Executive Creative Director

Can I be candid? Good. Because we’re about to talk about Girl Stuff. Yep. Night sweats. Morning sickness. Hot flashes. Previously undiscovered chin hairs. You name it. For centuries, these subjects have been taboo. … Read More

15 Mar '16

Avoid these Pandora pitfalls

By Hillary Miller, VP, Account Strategist

Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any other radio station (broadcast and streaming) among adults … Read More

15 Mar '16

Finding Hydrogen: An SEO love story.

By Rick Peterson, President

If you search online for “top Seattle advertising agencies” you’ll notice Hydrogen pops up on page one among the top 10 listings. That wasn’t the case six months ago. Even though we significantly expanded our digital … Read More