A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin? As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen’s motto. A … Read More
by Hillary Miller, VP, Account Strategy
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More
by Hillary Miller, VP of Strategy
I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching courses at the School of Visual Concepts … Read More
By Rick Peterson, President
When complexity wins, just about everything else loses.
But complexity can be defeated. One way? Leverage a simple human truth.
Our client, Keysight Technologies, faces endless complexity. The target audience is technical: engineers, researchers and … Read More
By Mary Knight, Executive Creative Director
In celebration of Keysight’s spin-off from Agilent Technologies, Keysight tapped Hydrogen to rebrand its new executive offices in Santa Rosa, CA.
With roots established in 1939 by Bill Hewlett and David Packard as … Read More
Today executives from Keysight Technologies, Inc., rang the opening bell of the New York Stock Exchange to mark the launch of Keysight as a new publicly-traded company and to celebrate its spin-off from Agilent Technologies. Concurrently a new ad campaign, … Read More
