by Hillary Miller, VP, Account Strategy
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More
by Matt Swecker, Copywriter and Sydney Fullerton, Project Manager
Lessons learned growing an Instagram following
Project Manager Sydney Fullerton is the force that keeps things running smoothly around Hydrogen, but when she’s not at the office keeping us all … Read More
by Matt Swecker, Copywriter
As soon as I hung up my white lab coat and dove head-first into the pursuit of a career in copywriting (with a skeleton of a portfolio), I became a full-time networker. Classmates in Copywriting … Read More
by Hillary Miller, VP of Strategy
I wish my future self were able to travel back in time and warn me about a few things before I began my journey teaching courses at the School of Visual Concepts … Read More
by Brian McCartney, Senior Designer
Imagine describing the way the iPhone works to a room full of people who have never used it before and want to build for it. Start with something as basic as the swipe-to-unlock feature. … Read More
(And Four Easy Ways to Strengthen It)
By Rick Peterson, President
A strong and authentic handshake is one of the simplest ways to make a good first impression. It’s true between people—it’s also true in advertising.
In marketing, we … Read More
