A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin? As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen’s motto. A … Read More
by Hillary Miller, VP, Account Strategy
Clients and agencies are continually in pursuit of the golden mean of marketing: What mix of Paid (e.g. digital display, TV, print), Earned (e.g. organic search, social mentions, PR) and Owned (e.g. website, … Read More
by Mary Knight, Executive Creative Director
When 65 likeminded advertising agencies in 50 countries work together, clients win.
Jumbo shrimp. Hell’s Angels. Seriously funny. I love a good oxymoron, don’t you? But “Fiercely Independent. Together.” is much more—a rare … Read More
by Rick Peterson, President
One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get the instant gratification of knowing what’s working and … Read More
By Hillary Miller, VP, Account Strategist
Pandora Radio, and streaming music in general, continues to takeover. In the Seattle radio market alone, Pandora delivers more than double the audience of any other radio station (broadcast and streaming) among adults … Read More
By Rick Peterson, President
Be afraid, cancer. Be very, very afraid. That’s the rallying cry Hydrogen hatched to help NanoString Technologies, Inc. (Nasdaq:NSTG) launch its new RNA:Protein Profiling Panel at the 2015 American Association for Cancer Research (AACR) event … Read More
