The Greater Northwest Chapter of the National Multiple Sclerosis Society today unveils its new advertising campaign—“Is It MS?”—created by Hydrogen Advertising. The new campaign builds upon the just concluded “Why Here?” campaign, which dramatically increased awareness for this disease which is so prevalent in the region.
–> See the whole campaign
The “Is It MS?” campaign features strikingly beautiful images of the human body, both of men and women. The work demonstrates that while a person may look fine physically, multiple sclerosis (MS) may still be subtly affecting their lives with unpredictable symptoms. The core message is that if someone is experiencing any of a variety of symptoms—fatigue, dizziness and numbness, for example—that person or someone who knows them can call the National MS Society to learn more.
“We made a great impact in local awareness with our last campaign and we are equally impressed by this new work from Hydrogen,” said Patricia Shepherd-Barnes, president, Greater Northwest Chapter of the National MS Society. “The agency delivered a strategy and a creative product that was right on the mark, via a process that was thorough and effective.”
Elements of the new campaign include:
· Five separate, large-format outdoor executions – six located in Seattle and one in Tacoma.
· Three TV spots, to begin airing on PBS in late March.
· An “Is It MS?” microsite, www.isitms.com, including a site designed for iPhones and other mobile-devices.
“We all know knowledge is power and our new advertising campaign for the National MS Society is designed to encourage people to seek out the knowledge that will empower them to make the very best health decisions,” said Tom Scherer, co-founder and executive creative director, Hydrogen Advertising. “We’re extremely confident the new creative will continue to raise awareness of MS and, more importantly, raise awareness of the often subtle symptoms of this disease.”
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