The Polyclinic continues to build on its “physician owned, physician run” campaign developed by Hydrogen, now in its second year. The campaign currently consists of Pandora and NPR radio augmented by a KING5 Healthlink sponsorship. The work continues setting a differentiating tone for The Polyclinic, signing off with the promise: “Physician owned. Physician run.”
Radio spots and online ads suggest how a physician-owned group really can make a positive difference for patients.
“In a world where many health care providers are starting to look alike, we have a real, tangible point of difference,” said Tracy Corgiat, Polyclinic vice president of marketing & development. “Because our physicians make the business decisions, they can do what they think is best for patients,” she added.
“Sitting across the table from the physicians, you can feel their passion. They believe in the physician-owned difference,” said Mary Knight, Hydrogen executive creative director. “Our job was to help people feel that passion, that difference, before meeting Polyclinic physicians face to face.”
Established in 1917, The Polyclinic is one of the largest multi-specialty clinics in the Puget Sound region with over 200 top primary and specialty care physicians and advanced practice clinicians. The physician-owned and run model empowers doctors to do what’s right for patients. It’s a departure in health care philosophy that has attracted some of the area’s most respected physicians.
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