Hydrogen is proud to announce that the agency has begun working with Sterling Bank of Spokane—the largest commercial bank headquartered in Washington state, with assets exceeding $9 billion and more than 170 branches in Washington, Oregon, Idaho, Montana and California. The Hydrogen team will assist Sterling Bank with development of high-level communications strategy, media planning and buying, and creation of business-building marketing programs. Beginning this year, the agency expects to craft fully integrated campaigns reaching the bank’s target customers in a variety of mediums and in ways that exemplify the bank’s unique service culture. “Sterling Bank really stands out for its emphasis on building strong customer relationships,” said Deborah Taylor-Kasindorf, VP and director of account management at Hydrogen. “This is a strength at Hydrogen too, so we expect our partnership with Sterling Bank to achieve exceptional results.”
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