National Multiple Sclerosis Society outdoor + online ad campaign

Hydrogen created a mobile, outdoor and online ad campaign, around the question, "Is it MS?" to raise awareness of often-misleading MS symptoms and encourage online and mobile engagement. The goal? To better understand the early signs of the disease and ensure the earliest possible diagnosis and treatment plan. Results: Of the thousands of online searches performed over the course of the campaign, as much as 95% of organic results that drove to the landing page used a variation of “Is it MS?” as search terms.