Precor strategic indoor banner ad campaign

Fitness and exercise equipment leader declares war on couch potatoes: With no new product announcements or launches, Precor became the talk of IHRSA, the fitness industry’s biggest annual trade show in San Francisco. Using a series of strategically-placed, in-your-face advertising banners at each exhibition hall escalator entrance, Hydrogen's campaign challenged visitors to take the stairs instead of the escalator. The results: Precor’s ad campaign was the blog post and industry news darling of the show.