The Polyclinic

The Polyclinic, one of the largest multi-specialty clinics in the Puget Sound area, has over 200 doctors and advanced practice clinicians throughout the greater Seattle area. While some local competitors have heftier ad budgets to help them yell louder, our job was to help The Polyclinic stand out from the fray—by focusing on expertise with attitude instead of big ad budgets with “me too” messages. Hydrogen created bus sides and wraps, Pandora and TuneIn radio commercials and sponsorships, mobile and traditional digital advertising to remind Seattleites that The Polyclinic offers expertise as well as a healthy respect for a patient’s intelligence.