With the current school year rapidly coming to a close, it’s not too early to start planning for the next. Starting in May, Insight Schools, Inc. is helping parents make education decisions for the upcoming school year with a new advertising campaign demonstrating that online high school may be the ideal option for some students.
The new work includes a 30-second TV spot and direct mail. While appealing to both parents and high school students, the campaign emphasizes to parents that it is possible to see their children enjoy, and even thrive in, high school. Students seeking a personalized learning experience or students with schedules that make attending traditional high schools challenging may benefit greatly by Insight Schools’ online, accredited and tuition-free public high schools.
The new campaign reveals a basic truth about traditional brick-and-mortar high schools—they don’t necessarily offer the best learning environment for each and every student. This message is clearly communicated in the TV spot, airing in Calif., Colo., Kan., Idaho, Minn. and Wash. The media buy in each state will primarily target the adults-with-kids demographic.
Creatively, Hydrogen took care to show students in real-life situations, such as social settings and after school jobs. The visuals demonstrate that students who enroll at Insight Schools continue to live normal lives while gaining an education where, when and how they learn best.
“In a fast-paced world chock full of distractions, having an online high school option is the perfect, tailor-made option for a growing number of our kids,” said Tom Scherer, executive creative director, Hydrogen Advertising. “Our new campaign for Insight Schools shows that online learning may be the perfect environment for students to excel and enjoy earning their diplomas.”
About Insight Schools, Inc.
With nine schools in eight states, Insight Schools, Inc. is one of the nation’s largest networks of tuition-free, diploma-granting, online public high schools. To learn more, call 800-975-8006 or visit www.insightschools.net.
Categories
News